Pathos is the focus on the values, beliefs, or emotional sympathies of the audience.
Pathos may be used to create positive impressions of the writer's argument or negative impressions of opposing arguments. Four ways pathos may be used include...
1. Using strong language and diction to describe something. For example, "We should not endorse my opponents "suicidal" policies".
2. Generating an imaginative situation to invoke emotions. For example, "Imagine your retired on the beach with the sun shining down and wind blowing at your face".
3. Invoking emotions by threatening the audience. For example, "It'll be your children that will suffer if we don't lower greenhouse gas emissions today".
4. Asking a rhetorical question. For example, "What will you do when you can't afford to put bread on the table due to rising fuel costs?"
Pathos may be used to create positive impressions of the writer's argument or negative impressions of opposing arguments. Four ways pathos may be used include...
1. Using strong language and diction to describe something. For example, "We should not endorse my opponents "suicidal" policies".
2. Generating an imaginative situation to invoke emotions. For example, "Imagine your retired on the beach with the sun shining down and wind blowing at your face".
3. Invoking emotions by threatening the audience. For example, "It'll be your children that will suffer if we don't lower greenhouse gas emissions today".
4. Asking a rhetorical question. For example, "What will you do when you can't afford to put bread on the table due to rising fuel costs?"